30 Mar What Makes a Business Investable?
Understanding What Investors Are Really Looking For
When people hear “pitch competition,” they think: slick deck, big words, polished branding.
But investors? They’re looking for something deeper.
Here’s what makes a business truly investable—whether you’re pitching in a boardroom, a ballroom, or right here at The Fish Bowl Experience.
✅ 1. Clear Problem. Clear Solution.
Great businesses solve real problems for real people.
Can you explain yours in 2–3 sentences—without confusing anyone?
“I help [who] solve [what problem] by doing [how].”
If it takes 5 slides to get to the point… it’s time to simplify.
✅ 2. Proof That It’s Working
Investors want to see traction—but that doesn’t mean millions in revenue.
It could be:
- Early sales or preorders
- Customer testimonials
- A growing email list or community
- Consistent content engagement
Start tracking your wins now, so you can speak with confidence when it’s time to pitch.
✅ 3. Strong Founder, Strong Story
People invest in founders just as much as ideas.
- Do you have lived experience in the problem?
- Are you resourceful, coachable, and driven?
- Can you tell your story in a way that connects?
Your backstory matters.
Own it. Lead with it. Let them see the you behind the business.
✅ 4. A Business Model That Makes Sense
Can your idea actually make money? Can it scale?
Investors want to know:
- How you’ll generate revenue
- What it costs to run your business
- What growth could look like in 12–24 months
You don’t need an MBA. But you do need a plan.
✅ 5. Coachability + Vision
You don’t have to know it all—but you do have to be open to learning.
Investors want founders who:
- Take feedback seriously
- Have a vision worth backing
- Can rally a team and lead with clarity
Confidence plus humility? That’s a winning combo.
🎤 The Fish Bowl Experience is your chance to pitch like a pro—right here in Houston.
Over $50K in funding, mentorship, and brand-building support is on the table.
If you’ve got a clear problem, a solid plan, and the passion to grow—you’re already investable.
🗓 Nov. 6–9
📍 Houston, TX
👉 Apply Now →